About Us

At Smuve, we believe that sun protection isn’t just for some, it’s for us. That’s why we created sunscreen designed with melanin in mind, because the truth is, our skin deserves care too.

SPblessed, is the mindset that drives everything we do. It’s the belief that sun care should be a part of our daily routine and not just for beach days, but for every day. No white cast. No excuses. Just effortless protection that moves with you.

This isn’t just about sunscreen. It’s about shifting the culture. Protect your skin. Stay Smuve. Stay #SPblessed.